Davido is one of the most famous musicians in Africa and the world. Over the years, he has worked hard to build his career, and today, he is not just a musician but also a businessman. In 2025, Davido’s net worth is more than $53 million (N97 Billion in naira), thanks to his music, deals with big brands, and smart investments.
Let’s take a closer look at how Davido earns his money and the things he owns.
Davido’s Endorsement Deals
He makes a lot of money from endorsement deals. Many big companies work with him to promote their products. Here are some of his major deals:
- Pepsi: In 2013, Davido signed a deal with Pepsi, one of the world’s biggest drink companies. This partnership made him even more famous.
- MTN: In 2012, Davido became a brand ambassador for MTN, a popular telecommunications company in Africa. He signed a deal worth ₦30 million for their Pulse campaign.
- Infinix Mobile: Davido started working with Infinix Mobile, a smartphone company, in 2018. In 2023, he launched his own special phone edition with them.
- PUMA: In 2023, Davido became a global ambassador for PUMA, a famous sportswear brand.
- 1XBET: Davido became an ambassador for 1XBET, a betting company, in 2021.
- Wema Bank: Davido promotes Wema Bank’s ALAT, a digital banking platform that many young Nigerians use.
- Viva Soap: In 2021, Davido signed a deal to promote Viva Soap.
- Munch It Snacks: Also in 2021, Davido became the first ambassador for Munch It Snacks.
- GAC Motors: In 2024, Davido partnered with GAC Motors, a popular car company.
- Travelbeta: Since 2019, Davido has been working with Travelbeta, a travel company that helps people book flights and holidays.
These deals bring in millions of dollars for Him every year, making him one of the richest celebrities in Africa.
Assets
He uses his money to live a very luxurious life. He owns expensive houses, cars, jewelry, and more. Here are some of the things he owns:
- House: Davido lives in a big mansion in Banana Island, Lagos. This is one of the most expensive areas in Nigeria, where only very rich people can afford to live.
- Cars: Davido loves cars and owns some of the most expensive ones. His collection includes Rolls-Royce, Lamborghini, and Range Rover.
- Private Jet: While Davido does not own a private jet himself, he often uses his family’s jet to travel. This makes his trips faster and more comfortable.
- Jewelry: Davido owns many custom-made diamond jewelry pieces. Some of these are very rare and cost millions of dollars.
YouTube Earnings
According to Forbes He also makes a lot of money from his YouTube channel, called DavidoVEVO. This channel has 763,000 subscribers and over 1.5 billion views since it started in 2013. Davido earns money every time people watch his music videos on YouTube.
Here’s how much he earns from YouTube:
- In the last 30 days, he earned about $14,000.
- In the last 90 days, his earnings were around $55,100.
- Overall, his YouTube income is estimated to be between $583,000 and $3.5 million.
This shows how popular his music is, not just in Africa but also around the world.
Davido’s Music Career and DMW
Davido’s main source of income is his music. He has released many hit songs that are loved by millions of fans worldwide. His music streams, album sales, and live performances bring in a lot of money.
Davido is also the founder of DMW (Davido Music Worldwide), a record label that helps other musicians grow. Many successful Nigerian artists started their careers under DMW.
This record label is another way Davido makes money, as he earns from the success of the artists he signs.
Why Davido Is So Successful
There are many reasons why he is so successful. First, he works very hard and keeps releasing new music that people enjoy. He also knows how to build strong relationships with big companies, which is why so many brands want to work with him.
According to Forbes He is also very smart with his money. Instead of spending all of it, he invests in businesses and properties that help him earn even more. For example, his deal with Infinix Mobile allowed him to create his own phone, which brought in extra income.
Finally, He knows how to connect with his fans. He often shares parts of his life on social media, showing them how much he appreciates their support. This helps him stay popular and relevant.
Conclusion
In 2025, Davido remains one of the richest and most influential musicians in Africa. With a net worth of over $53 million (N97 Billion in naira), he continues to inspire millions of people. His success comes from his music, smart business moves, and partnerships with big brands.
Whether it’s through his songs, luxury lifestyle, or support for other artists, Davido is proof that hard work and smart decisions can lead to greatness.